In most recent public relations job after college, I am fortunate perform in a media relations department at your large agency where I spent a couple of years honing my PR skills and pitching media. I learned some very valuable lessons during this time period that have helped me throughout my career.
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Before developing a Twitter, Facebook or LinkedIn account, have a minute to choose your marketing goals. Is there a problem to accomplish with blog marketing? Do you need to build brand awareness via Homepage internet? Want to gain new clients? Or are you trying to have interaction customers? A person answer may be, knowing your goal is step one to success in social media communication.
Be accurate. Whether you do your own PR, or employ capabilities and resources of a consultant or PR agency, you have to be realistic about PR. The PR bulks up over time. If you are looking at getting coverage as a one-off then i would really question its value. It's much best to have sustained profile over time - that's how clients and customers come to trust you and what you are offering.
This is all part of the planning in tip # 1 above, but it's essential for you personally personally to be efficient in your social media marketing concentration. For example go onto Facebook for half an hour, twice each day and stick to the limit. Are usually do this regularly it's become second nature.
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